[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"i-ph:magnifying-glass":3,"i-ph:list-bold":8,"i-ph:fire":10,"i-ph:plus-bold":12,"i-ph:bell":14,"i-ph:user-plus":16,"pasek-kategorii":18,"footer-shops":57,"blog-swietna-dobra-zwykla-jak-oceniamy-cene-okazji":128,"comments-swietna-dobra-zwykla-jak-oceniamy-cene-okazji":171,"i-ph:text-b-bold":172,"i-ph:text-strikethrough-bold":174,"i-ph:smiley":176,"i-ph:discord-logo-fill":178,"footer-categories":180,"i-ph:facebook-logo-fill":744,"i-ph:rss-simple-bold":746},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,256,false,"\u003Cpath fill=\"currentColor\" d=\"m229.66 218.34l-50.07-50.06a88.11 88.11 0 1 0-11.31 11.31l50.06 50.07a8 8 0 0 0 11.32-11.32M40 112a72 72 0 1 1 72 72a72.08 72.08 0 0 1-72-72\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M228 128a12 12 0 0 1-12 12H40a12 12 0 0 1 0-24h176a12 12 0 0 1 12 12M40 76h176a12 12 0 0 0 0-24H40a12 12 0 0 0 0 24m176 104H40a12 12 0 0 0 0 24h176a12 12 0 0 0 0-24\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M183.89 153.34a57.6 57.6 0 0 1-46.56 46.55a9 9 0 0 1-1.33.11a8 8 0 0 1-1.32-15.89c16.57-2.79 30.63-16.85 33.44-33.45a8 8 0 0 1 15.78 2.68ZM216 144a88 88 0 0 1-176 0c0-27.92 11-56.47 32.66-84.85a8 8 0 0 1 11.93-.89l24.12 23.41l22-60.41a8 8 0 0 1 12.63-3.41C165.21 36 216 84.55 216 144m-16 0c0-46.09-35.79-85.92-58.21-106.33l-22.27 61.07a8 8 0 0 1-13.09 3L80.06 76.16C64.09 99.21 56 122 56 144a72 72 0 0 0 144 0\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"M228 128a12 12 0 0 1-12 12h-76v76a12 12 0 0 1-24 0v-76H40a12 12 0 0 1 0-24h76V40a12 12 0 0 1 24 0v76h76a12 12 0 0 1 12 12\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M221.8 175.94c-5.55-9.56-13.8-36.61-13.8-71.94a80 80 0 1 0-160 0c0 35.34-8.26 62.38-13.81 71.94A16 16 0 0 0 48 200h40.81a40 40 0 0 0 78.38 0H208a16 16 0 0 0 13.8-24.06M128 216a24 24 0 0 1-22.62-16h45.24A24 24 0 0 1 128 216m-80-32c7.7-13.24 16-43.92 16-80a64 64 0 1 1 128 0c0 36.05 8.28 66.73 16 80Z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M256 136a8 8 0 0 1-8 8h-16v16a8 8 0 0 1-16 0v-16h-16a8 8 0 0 1 0-16h16v-16a8 8 0 0 1 16 0v16h16a8 8 0 0 1 8 8m-57.87 58.85a8 8 0 0 1-12.26 10.3C165.75 181.19 138.09 168 108 168s-57.75 13.19-77.87 37.15a8 8 0 0 1-12.25-10.3c14.94-17.78 33.52-30.41 54.17-37.17a68 68 0 1 1 71.9 0c20.65 6.76 39.23 19.39 54.18 37.17M108 152a52 52 0 1 0-52-52a52.06 52.06 0 0 0 52 52\"\u002F>",[19,23,27,31,35,39,42,46,50,53],{"slug":20,"name":21,"count":22},"elektronika","Elektronika",44,{"slug":24,"name":25,"count":26},"moda-i-dodatki","Moda i dodatki",33,{"slug":28,"name":29,"count":30},"uroda-i-zdrowie","Uroda i zdrowie",20,{"slug":32,"name":33,"count":34},"agd","AGD",17,{"slug":36,"name":37,"count":38},"dom-i-wnetrze","Dom i wnętrze",15,{"slug":40,"name":41,"count":38},"sport-i-outdoor","Sport i outdoor",{"slug":43,"name":44,"count":45},"motoryzacja","Motoryzacja",13,{"slug":47,"name":48,"count":49},"gry-i-konsole","Gry i konsole",9,{"slug":51,"name":52,"count":49},"podroze-i-wakacje","Podróże i wakacje",{"slug":54,"name":55,"count":56},"ogrod-i-narzedzia","Ogród i narzędzia",8,[58,65,72,79,86,93,100,107,114,121],{"id":59,"slug":60,"name":61,"logoUrl":62,"description":63,"url":64},"6a860d1acc42163ee77e4901","allegro","Allegro","\u002Fapi\u002Fshops\u002Fallegro\u002Flogo","Allegro to największa platforma e-commerce w Polsce, oferująca produkty od tysięcy sprzedawców w niemal każdej kategorii, od elektroniki i mody po artykuły kolekcjonerskie. Jest to marketplace, na którym kupujący znajdą zarówno nowe, jak i używane przedmioty, a także aukcje i oferty kup teraz. Sklep jest przeznaczony dla szerokiego grona odbiorców, od indywidualnych konsumentów po firmy, i stanowi jedno z głównych miejsc zakupów online w kraju.","https:\u002F\u002Fallegro.pl",{"id":66,"slug":67,"name":68,"logoUrl":69,"description":70,"url":71},"6a873b561c6dd36c1ea71f1b","romet","Romet","\u002Fapi\u002Fshops\u002Fromet\u002Flogo","Sklep oferuje szeroki wybór rowerów, w tym elektrycznych i dziecięcych, a także akcesoria rowerowe, takie jak torby, pompki i błotniki. Asortyment skierowany jest zarówno do dorosłych, jak i dzieci, obejmując różne potrzeby rowerzystów.","https:\u002F\u002Fromet.pl\u002F",{"id":73,"slug":74,"name":75,"logoUrl":76,"description":77,"url":78},"6a860e4ecc42163ee77e4a7a","rtv-euro-agd","RTV Euro AGD","\u002Fapi\u002Fshops\u002Frtv-euro-agd\u002Flogo","Sieć sklepów z elektroniką użytkową i sprzętem AGD. Oferta obejmuje m.in. aparaty cyfrowe, telewizory, sprzęt kuchenny i RTV. Skierowana do szerokiego grona klientów indywidualnych oraz firm.","https:\u002F\u002Fwww.euro.com.pl\u002F",{"id":80,"slug":81,"name":82,"logoUrl":83,"description":84,"url":85},"6a86113dcc42163ee77e5d89","adidas","Adidas","\u002Fapi\u002Fshops\u002Fadidas\u002Flogo","Sklep oferuje szeroki wybór odzieży, obuwia i akcesoriów sportowych dla kobiet, mężczyzn i dzieci. W asortymencie znajdują się zarówno produkty do codziennego użytku, jak i specjalistyczny sprzęt do różnych dyscyplin sportu. Oferta obejmuje również kolekcje dedykowane klubom piłkarskim i reprezentacjom narodowym.","https:\u002F\u002Fadidas.pl",{"id":87,"slug":88,"name":89,"logoUrl":90,"description":91,"url":92},"6a8826c57cae7cf57ae71d1e","amazon","Amazon","\u002Fapi\u002Fshops\u002Famazon\u002Flogo","Amazon to globalna platforma e-commerce oferująca szeroki asortyment produktów z wielu kategorii, takich jak elektronika, odzież, artykuły gospodarstwa domowego, zabawki, książki i artykuły spożywcze. Sklep jest przeznaczony dla szerokiego grona klientów, od indywidualnych konsumentów po firmy, oferując zarówno produkty codziennego użytku, jak i specjalistyczny sprzęt. Dzięki swojej rozpoznawalności i zaufaniu klientów, Amazon jest jednym z największych graczy na polskim rynku e-commerce.","https:\u002F\u002Fwww.amazon.pl",{"id":94,"slug":95,"name":96,"logoUrl":97,"description":98,"url":99},"6ab04094e1434bb33f2110c3","ccc","CCC",null,"Sieć obuwnicza oferująca buty, torebki i akcesoria dla kobiet, mężczyzn i dzieci. Posiada szeroki wybór produktów wielu marek, zarówno własnych, jak i zewnętrznych. Sklep jest obecny w całej Polsce, zarówno w formie stacjonarnej, jak i online.","https:\u002F\u002Fccc.eu\u002Fpl\u002Fpl\u002F",{"id":101,"slug":102,"name":103,"logoUrl":104,"description":105,"url":106},"6a860f52cc42163ee77e4c0e","carrefour","Carrefour","\u002Fapi\u002Fshops\u002Fcarrefour\u002Flogo","Carrefour to sieć hipermarketów i supermarketów oferująca szeroki asortyment artykułów spożywczych, chemii gospodarczej oraz elektronikę i AGD. Sklep prowadzi sprzedaż stacjonarną i internetową, kierując ofertę do szerokiego grona klientów poszukujących codziennych zakupów w konkurencyjnych cenach.","https:\u002F\u002Fwww.carrefour.pl\u002F",{"id":108,"slug":109,"name":110,"logoUrl":111,"description":112,"url":113},"6a860d89cc42163ee77e496a","empik","Empik","\u002Fapi\u002Fshops\u002Fempik\u002Flogo","Empik to duża sieć oferująca szeroki wybór książek, muzyki, filmów, gier oraz zabawek i artykułów dla dzieci. Sklep prowadzi także sprzedaż elektroniki, artykułów biurowych i akcesoriów, co czyni go miejscem dla osób szukających różnorodnych produktów kulturalnych i rozrywkowych. Oferta obejmuje zarówno bestsellery, jak i pozycje niszowe, a zakupy można robić online lub w licznych salonach stacjonarnych.","https:\u002F\u002Fwww.empik.com\u002F",{"id":115,"slug":116,"name":117,"logoUrl":118,"description":119,"url":120},"6a860de3cc42163ee77e49a8","lidl","Lidl","\u002Fapi\u002Fshops\u002Flidl\u002Flogo","Lidl to sieć supermarketów oferująca szeroki asortyment artykułów spożywczych, chemii gospodarczej oraz produktów przemysłowych. W ofercie znajdują się również artykuły sezonowe, takie jak sprzęt kempingowy, tekstylia domowe czy zabawki. Sklep kieruje swoją ofertę do szerokiego grona klientów poszukujących codziennych produktów w konkurencyjnych cenach.","https:\u002F\u002Fwww.lidl.pl\u002F",{"id":122,"slug":123,"name":124,"logoUrl":125,"description":126,"url":127},"6aaeeb786b7f4e4928b97c37","mediamarkt","MediaMarkt","\u002Fapi\u002Fshops\u002Fmediamarkt\u002Flogo","Sieć elektromarketów oferująca szeroki wybór elektroniki użytkowej, sprzętu AGD, RTV, komputerów i akcesoriów. Skierowana do klientów detalicznych poszukujących produktów znanych marek.","https:\u002F\u002Fmediamarkt.pl\u002F",{"slug":129,"title":130,"excerpt":131,"contentHtml":132,"coverImageUrl":97,"publishedAt":133,"updatedAt":134,"authorName":135,"tags":136,"readingMinutes":140,"seoTitle":141,"seoDescription":142,"dealQuery":97,"related":143},"swietna-dobra-zwykla-jak-oceniamy-cene-okazji","Świetna, dobra, zwykła: jak oceniamy cenę okazji","Skąd bierze się etykieta przy cenie, jakie cztery rzeczy o niej decydują i dlaczego nie ma wśród nich naszej prowizji. Plus: kiedy nie pokazujemy żadnej oceny i czemu to ważne.","\u003Cp>Przy cenie okazji zobaczysz jedną z czterech etykiet:\u003C\u002Fp>\n\u003Cp>🔥 \u003Cstrong>Świetna cena\u003C\u002Fstrong> · 🟢 \u003Cstrong>Dobra cena\u003C\u002Fstrong> · 🟡 \u003Cstrong>Okazja\u003C\u002Fstrong> · ⚪ \u003Cstrong>Zwykła cena\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>To nie jest ocena produktu. Nie mówimy, że słuchawki są dobre. Mówimy jedno: \u003Cstrong>jak dzisiejsza kwota wypada na tle historii tego konkretnego produktu\u003C\u002Fstrong>.\u003C\u002Fp>\n\u003Cp>Poniżej cała kuchnia, bez ściemy.\u003C\u002Fp>\n\u003Ch2 id=\"dlaczego-nie-pokazujemy-82-na-100\">Dlaczego nie pokazujemy „82 na 100"\u003C\u002Fh2>\n\u003Cp>Pod spodem faktycznie liczy się punktacja od zera do stu. Ale jej nie zobaczysz i to jest decyzja, nie niedoróbka.\u003C\u002Fp>\n\u003Cp>„82 na 100" wygląda na pomiar co do punktu. Nie jest. Przy trzydziestu odczytach ceny różnica między 79 a 84 punktami nie znaczy nic, czego dałoby się bronić.\u003C\u002Fp>\n\u003Cp>Cztery stopnie mówią dokładnie tyle, ile naprawdę wiemy. Ani grama więcej.\u003C\u002Fp>\n\u003Ch2 id=\"cztery-rzeczy-ktore-decyduja\">Cztery rzeczy, które decydują\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Ile dni było drożej niż dziś\u003C\u002Fstrong> (do 40 punktów)\u003C\u002Fp>\n\u003Cp>Najważniejszy składnik. Jeśli przez 28 dni z 30 produkt kosztował więcej niż teraz, to dzisiejsza cena jest realnie niska. Niezależnie od tego, co głosi metka.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Jak głęboki jest spadek\u003C\u002Fstrong> (do 30 punktów)\u003C\u002Fp>\n\u003Cp>Liczony od ceny typowej, czyli od środka notowań. Nie od kwoty przekreślonej przez sklep. Spadek o 40 procent i większy dostaje pełną pulę, wyżej już nie premiujemy. Przy bardzo wysokich procentach zwykle coś jest nie tak z ceną wyjściową, a nie wyjątkowo dobrze z dzisiejszą.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Jak spokojna była cena wcześniej\u003C\u002Fstrong> (do 15 punktów)\u003C\u002Fp>\n\u003Cp>Cena, która stała równo miesiąc i nagle spadła, znaczy co innego niż cena skacząca co trzy dni. Ta druga wróci.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Jak rzadko bywało tak tanio\u003C\u002Fstrong> (do 15 punktów)\u003C\u002Fp>\n\u003Cp>Jeśli produkt schodził do tego poziomu co drugi tydzień, to nie jest okazja. To druga cena tego produktu.\u003C\u002Fp>\n\u003Cp>Suma decyduje o stopniu: od 90 świetna, od 76 dobra, od 60 okazja, poniżej zwykła cena.\u003C\u002Fp>\n\u003Ch2 id=\"czego-w-ocenie-nie-ma-i-nigdy-nie-bedzie\">Czego w ocenie nie ma i nigdy nie będzie\u003C\u002Fh2>\n\u003Cp>Tu jest sedno, ważniejsze od samego wzoru.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Nie ma naszej prowizji.\u003C\u002Fstrong> Żaden składnik nie wie, czy i ile zarabiamy na danym sklepie. To nie deklaracja dobrej woli, tylko konstrukcja: ocena liczy się wyłącznie z historii ceny, a ta nie zawiera informacji o rozliczeniach. Żeby to zmienić, trzeba by dopisać nowy składnik, a nie przestawić wagę istniejącego.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Nie ma głosów czytelników.\u003C\u002Fstrong> Oceny wpływają na kolejność okazji na liście, ale nie na etykietę. Cena jest niska albo nie jest, i tysiąc kciuków tego nie zmieni.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Nie ma jakości produktu.\u003C\u002Fstrong> „Świetna cena" przy słabym sprzęcie znaczy tylko tyle, że jest tani wobec samego siebie.\u003C\u002Fp>\n\u003Ch2 id=\"kiedy-etykiety-nie-ma-wcale\">Kiedy etykiety nie ma wcale\u003C\u002Fh2>\n\u003Cp>Przy części okazji nie zobaczysz żadnego stopnia. Tak ma być.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Za mało dni.\u003C\u002Fstrong> Oceniamy dopiero po siedmiu dniach obserwacji. Wcześniej nie ma z czym porównywać, a zgadywanie z trzech dni to dokładnie to, czego nie robimy.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Cena nigdy się nie ruszyła.\u003C\u002Fstrong> Część sklepów trafia do naszych źródeł tylko w czasie promocji, więc widzimy jedną kwotę przez cały czas. To nie znaczy „cena jest zwyczajna". To znaczy „nie wiemy, jaka jest zwyczajna". Dwie różne rzeczy i mylenie ich byłoby wprowadzaniem w błąd.\u003C\u002Fp>\n\u003Cp>Najwyższy stopień ma dodatkowy warunek: minimum czternaście dni historii. „Świetna cena" po tygodniu obserwacji to za mocne słowo jak na taką próbkę.\u003C\u002Fp>\n\u003Ch2 id=\"jak-z-tego-korzystac-na-co-dzien\">Jak z tego korzystać na co dzień\u003C\u002Fh2>\n\u003Cp>Etykieta to skrót. Pod nią zawsze jest wykres i to on jest źródłem.\u003C\u002Fp>\n\u003Cp>Zasada mieści się w dwóch zdaniach:\u003C\u002Fp>\n\u003Cp>Widzisz \u003Cstrong>„zwykła cena"\u003C\u002Fstrong> i nie musisz kupić dzisiaj? Poczekaj. Ta kwota wróci.\u003C\u002Fp>\n\u003Cp>Widzisz \u003Cstrong>„świetna cena"\u003C\u002Fstrong> i produkt jest Ci potrzebny? Czekanie na jeszcze niżej to zakład przeciwko własnym danym.\u003C\u002Fp>\n\u003Cp>Jak często która etykieta wypada? \u003Ca href=\"\u002Fblog\u002Fpolowa-promocji-to-zwykla-cena-policzylismy-2541-okazji\">Policzyliśmy to na 2541 okazjach\u003C\u002Fa> i wyniki są mniej optymistyczne, niż można by sądzić.\u003C\u002Fp>\n\u003Cp>A jeśli zastanawiasz się, czemu w ogóle nie liczymy od ceny przekreślonej, to \u003Ca href=\"\u002Fblog\u002Fcena-przekreslona-klamie-jak-sprawdzic-czy-promocja-jest-prawdziwa\">osobna historia\u003C\u002Fa>.\u003C\u002Fp>\n","2026-09-23T15:58:47.44Z","2026-09-23T16:07:25.912Z","priceman",[137,138,139],"ceny","metodologia","poradnik",3,"Jak oceniamy cenę okazji: świetna, dobra, zwykła","Cztery składniki oceny ceny i progi punktowe. Czego w ocenie nie ma: prowizji, głosów czytelników ani jakości produktu. Kiedy etykiety nie pokazujemy wcale.",[144,155,163],{"slug":145,"title":146,"excerpt":147,"coverImageUrl":97,"publishedAt":148,"authorName":135,"tags":149,"readingMinutes":154},"zwrot-towaru-kupionego-online-14-dni-wyjatki-i-kto-placi-za-przesylke","Zwrot towaru kupionego online: 14 dni, wyjątki i kto płaci za przesyłkę","Prawo odstąpienia od umowy jest proste, dopóki nie trafisz na wyjątek. Zbieramy, co możesz zwrócić bez podawania powodu, czego nie, kto ponosi koszt przesyłki i w jakim terminie sklep musi oddać pieniądze.","2026-10-06T13:08:23.995Z",[150,151,139,152,153],"zwroty","prawo konsumenta","zakupy online","reklamacje",5,{"slug":156,"title":157,"excerpt":158,"coverImageUrl":97,"publishedAt":159,"authorName":135,"tags":160,"readingMinutes":154},"opony-zimowe-kiedy-kupic-zeby-nie-przeplacic-o-polowe","Opony zimowe: kiedy kupić, żeby nie przepłacić o połowę","Opony zimowe są najdroższe dokładnie wtedy, gdy wszyscy ich potrzebują. Pokazujemy, jak wygląda roczny cykl cen, ile kosztuje zwłoka do pierwszego śniegu i na czym naprawdę warto oszczędzać, a na czym nie.","2026-10-06T13:08:23.96Z",[161,43,139,137,162],"opony","zima",{"slug":164,"title":165,"excerpt":166,"coverImageUrl":97,"publishedAt":167,"authorName":135,"tags":168,"readingMinutes":154},"najnizsza-cena-z-30-dni-co-sklep-musi-pokazac-i-jak-to-obchodzi","Najniższa cena z 30 dni: co sklep musi pokazać i jak to obchodzi","Od 2023 roku przy każdej obniżce sklep ma obowiązek podać najniższą cenę z poprzednich 30 dni. Wyjaśniamy, co dokładnie oznacza ta liczba, czego w niej nie ma i dlaczego sama w sobie nie wystarcza, żeby ocenić promocję.","2026-10-06T13:08:23.887Z",[169,137,151,139,170],"omnibus","promocje",[],{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":173},"\u003Cpath fill=\"currentColor\" d=\"M185.08 114.46A48 48 0 0 0 148 36H80a12 12 0 0 0-12 12v152a12 12 0 0 0 12 12h80a52 52 0 0 0 25.08-97.54M92 60h56a24 24 0 0 1 0 48H92Zm68 128H92v-56h68a28 28 0 0 1 0 56\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":175},"\u003Cpath fill=\"currentColor\" d=\"M228 128a12 12 0 0 1-12 12h-30.14A41.48 41.48 0 0 1 196 168c0 14.45-7.81 28.32-21.43 38.05C162 215.05 145.44 220 128 220s-34-4.95-46.57-13.95C67.81 196.32 60 182.45 60 168a12 12 0 0 1 24 0c0 15.18 20.15 28 44 28s44-12.82 44-28c0-12.76-9.3-20.18-35.35-28H40a12 12 0 0 1 0-24h176a12 12 0 0 1 12 12M75.11 100a12 12 0 0 0 12-12c0-16 17.58-28 40.89-28c17.36 0 31.37 6.65 37.48 17.78a12 12 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